{"id":5497,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T00:00:00","guid":{"rendered":"https:\/\/frankestayn.com\/product\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\/"},"modified":"2026-01-17T23:40:02","modified_gmt":"2026-01-17T23:40:02","slug":"desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture","status":"publish","type":"product","link":"https:\/\/frankestayn.com\/en\/product\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\/","title":{"rendered":"Desiring China: Experiments in Neoliberalism, Sexuality, and Public Culture"},"content":{"rendered":"<p>Through window displays, newspapers, soap operas, gay bars, and other public culture venues, Chinese citizens are negotiating what it means to be cosmopolitan citizens of the world, with appropriate needs, aspirations, and longings. Lisa Rofel argues that the creation of such \u201cdesiring subjects\u201d is at the core of China\u2019s contingent, piece-by-piece reconfiguration of its relationship to a post-socialist world. In a study at once ethnographic, historical, and theoretical, she contends that neoliberal subjectivities are created through the production of various desires\u2014material, sexual, and affective\u2014and that it is largely through their engagements with public culture that people in China are imagining and practicing appropriate desires for the post-Mao era. Drawing on her research over the past two decades among urban residents and rural migrants in Hangzhou and Beijing, Rofel analyzes the meanings that individuals attach to various public cultural phenomena and what their interpretations say about their understandings of post-socialist China and their roles within it. She locates the first broad-based public debate about post-Mao social changes in the passionate dialogues about the popular 1991 television soap opera Yearnings. She describes how the emergence of gay identities and practices in China reveals connections to a transnational network of lesbians and gay men at the same time that it brings urban\/rural and class divisions to the fore. The 1999\u20132001 negotiations over China\u2019s entry into the World Trade Organization; a controversial women\u2019s museum; the ways that young single women portray their longings in relation to the privations they imagine their mothers experienced; adjudications of the limits of self-interest in court cases related to homoerotic desire, intellectual property, and consumer fraud\u2014Rofel reveals all of these as sites where desiring subjects come into being.<\/p>","protected":false},"excerpt":{"rendered":"<p>Through window displays, newspapers, soap operas, gay bars, and other public culture venues, Chinese citizens are negotiating what it means to be cosmopolitan citizens of the world, with appropriate needs, aspirations, and longings. Lisa Rofel argues that the creation of such \u201cdesiring subjects\u201d is at the core of China\u2019s contingent, piece-by-piece reconfiguration of its relationship&#8230;<\/p>","protected":false},"featured_media":5498,"template":"","meta":[],"product_brand":[],"product_cat":[48,47],"product_tag":[],"class_list":["post-5497","product","type-product","status-publish","has-post-thumbnail","product_cat-akademik-yayinlar","product_cat-kitaplar","first","outofstock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desiring China: Experiments in Neoliberalism, Sexuality, and Public Culture - Frankestayn Kitabevi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/frankestayn.com\/en\/product\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desiring China: Experiments in Neoliberalism, Sexuality, and Public Culture - Frankestayn Kitabevi\" \/>\n<meta property=\"og:description\" content=\"Through window displays, newspapers, soap operas, gay bars, and other public culture venues, Chinese citizens are negotiating what it means to be cosmopolitan citizens of the world, with appropriate needs, aspirations, and longings. Lisa Rofel argues that the creation of such \u201cdesiring subjects\u201d is at the core of China\u2019s contingent, piece-by-piece reconfiguration of its relationship...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/frankestayn.com\/en\/product\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Frankestayn Kitabevi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-17T23:40:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/frankestayn.com\/wp-content\/uploads\/2026\/01\/DesiringChina_9780822339472-filenameUTF-8DesiringChina_9780822339472.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/frankestayn.com\\\/urun\\\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\\\/\",\"url\":\"https:\\\/\\\/frankestayn.com\\\/urun\\\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\\\/\",\"name\":\"Desiring China: Experiments in Neoliberalism, Sexuality, and Public Culture - Frankestayn Kitabevi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/frankestayn.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/frankestayn.com\\\/urun\\\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/frankestayn.com\\\/urun\\\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/frankestayn.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/DesiringChina_9780822339472-filenameUTF-8DesiringChina_9780822339472.jpg\",\"datePublished\":\"2024-09-16T00:00:00+00:00\",\"dateModified\":\"2026-01-17T23:40:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/frankestayn.com\\\/urun\\\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/frankestayn.com\\\/urun\\\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/frankestayn.com\\\/urun\\\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\\\/#primaryimage\",\"url\":\"https:\\\/\\\/frankestayn.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/DesiringChina_9780822339472-filenameUTF-8DesiringChina_9780822339472.jpg\",\"contentUrl\":\"https:\\\/\\\/frankestayn.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/DesiringChina_9780822339472-filenameUTF-8DesiringChina_9780822339472.jpg\",\"width\":600,\"height\":924},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/frankestayn.com\\\/urun\\\/desiring-china-experiments-in-neoliberalism-sexuality-and-public-culture\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\\\/\\\/frankestayn.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magaza\",\"item\":\"https:\\\/\\\/frankestayn.com\\\/magaza\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Desiring China: Experiments in Neoliberalism, Sexuality, and Public Culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/frankestayn.com\\\/#website\",\"url\":\"https:\\\/\\\/frankestayn.com\\\/\",\"name\":\"Frankestayn Kitabevi\",\"description\":\"Bookstore &amp; 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